Tali HQ guide
Plans, credits and billing
What each plan includes, what a credit is, what happens when you run out, and how to upgrade, change or cancel.
Tali HQ has five plans: Free, Tali HQ, Tali HQ Pro, Tali HQ Max and Tali HQ Business. Every new account starts with a 7 day free trial of Tali HQ. Prices are in Australian dollars, and you can pay monthly or yearly (15% less). Tali HQ Business is monthly only.
The plans#
| Free | Tali HQ | Pro | Max | |
|---|---|---|---|---|
| Monthly | A$0 | A$19.99 a month | A$49.99 a month | A$149.99 a month |
| Yearly | A$0 | A$203.90 a year | A$509.90 a year | A$1,529.90 a year |
| Each month | 250 messages | 1,000 credits | 3,000 credits | 10,000 credits |
| Images Tali makes each month | None | 30 | 100 | 300 |
| Web searches each month | 10 | Up to 150 | Up to 400 | Up to 1,000 |
Free is for getting to know Tali: chat (250 messages a month), her brain, Your world with your people, dates and all nine lists, drafts, reminders, decisions, your journal and notes, food and training, the end of day shutdown, Sleep, her library and a Friday check-in on your goals. Photos in chat work too, with 10 web searches and 1 Deep think a month.
Tali HQ is for running the business. Everything in Free, plus:
- a morning brief every day at the time you pick
- Gmail or Outlook sorted into Needs you, FYI and Junk, with replies drafted for one tap sending
- Google or Outlook calendar in your brief, with bookings on your yes
- business health checks, with a nudge twice a day when something needs a look
- invoices, sent through your own Stripe on your yes
- Money, with a business side and a personal side for your spending, budgets and bills
- Receipts, ready for tax time
- goals, the weekly review and three promises for the week
- what Tali knows about each client, and a nudge before you meet them
- web search with sources, PDFs, videos and voice notes in chat, and draft rework (shorter, warmer, more formal)
- Deep think and second opinions, and 30 images a month
- Tali's own journal every Sunday
- 1,000 credits a month
Tali HQ Pro is for handing Tali the front desk. Everything in Tali HQ, plus:
- 3,000 credits and 100 images a month
- Big brain, her strongest thinking
- voice notes with no monthly cap
- Tali's own email address for enquiries, with one tap replies
- Night school: you pick what Tali studies each night
- Rules: jobs Tali handles on her own inside Tali HQ, like spotting quiet clients and drafting overdue invoice reminders
- Patterns: what Tali noticed in your last 60 days, once a month
- first in line for new features
Tali HQ Max is for leaning on Tali all day. Everything in Tali HQ Pro, plus:
- 10,000 credits and 300 images a month
- Deep think, Big brain and second opinions at half the credits, for your first 100 a month
- more of what she remembers in every answer
Tali HQ Business is for running a business from one place. It is A$199.99 a month, monthly only. Everything in Tali HQ Max, with the same 10,000 credits and 300 images a month, plus:
- jobs and quotes, a pipeline, bookings and projects
- a website Tali HQ hosts for you, written by Tali if you like
- On autopilot and the bookkeeping pack
Tali HQ Business Pro (A$389.99 a month) and Tali HQ Business Max (A$649.99 a month) are shown as coming soon. They are for teams, with seats for your staff, text messages to customers and Tali answering your phone, and they are not on sale yet.
Your own domain for a hosted site is A$79 once, on any paid plan. See Your website and your own domain.
The free trial Trial#
Every new account gets 7 days of Tali HQ, with 1,000 credits. No card needed. Today shows how many days are left, and Me shows "Trial ends" and the date.
When the trial ends, you move to Free automatically. Nothing is deleted. Pro features are not part of the trial.
What a credit is#
On the paid plans, everything Tali does with AI uses credits from your monthly allowance. On Free you have 250 messages instead.
| What Tali does | Credits |
|---|---|
| A message in Talk | 1 |
| A message with photos or a PDF | 1 extra (per message) |
| Each web search during a message | 2 extra |
| Deep think | 20 |
| Big brain Pro | 40 |
| A second opinion | 20 |
| Watching a video | 5 for each started minute |
| A voice note | 1 |
| Reworking a draft (shorter, warmer, more formal, something else) | 1 |
| Morning brief | 1 a day |
| Your shutdown | 1 |
| Weekly review | 3 |
| Tali's Sunday journal | 1 a week |
| Each new email Tali sorts from Gmail or Outlook | 1 |
| Each email to Tali's own address Pro | 1 |
| A night of Night school Pro | 1, plus 2 per web search (usually 3 to 7) |
| Patterns Pro | 10 a month |
These use no credits: reminders, your people, your lists, invoices, Money, reading receipts, goals, decisions, your journal, food and training, Sleep, the library, Rules, overnight tidying of her brain, fixing or forgetting memories, and sending or booking from Today.
Images are counted on their own, not in credits: 5 on the trial, 30 a month on Tali HQ, 100 on Pro and 300 on Max.
On Max, Deep think, Big brain and second opinions cost half the credits (10, 20 and 10) for your first 100 a month.
If something goes wrong on Tali's side, the credit is given back.
On Free, each message in Talk counts as one of your 250, and so does your shutdown.
See how many you have left#
Open Me. Your plan card shows how many credits you have left this month, with a bar, plus extras you've bought. Underneath are images left, web searches left, and the date your credits top up. On Free it shows how many of your 250 messages are left, your web searches and your Deep think for the month.
When you run out#
Credits and messages reset on the 1st of each month, in your time zone. That's true on yearly plans too. Unused credits don't carry over.
- Free: when your 250 messages are used, Talk says "That's your 250 free messages for this month. Upgrade to Tali HQ to keep chatting."
- Paid plans: Talk says "You've used this month's Tali credits. They top up on the 1st, or you can move up a plan." Scheduled jobs (brief, Night school and so on) skip until the 1st. New emails still come in, without a summary or draft.
Top up#
On a paid plan or the trial, open Me and tap Top up on your plan card (Talk also shows a Top up button when you run out) to buy a one-off pack of extra credits, extra images, or both. Extras never expire and are used after your monthly allowance.
| Pack | Price |
|---|---|
| 500 credits | A$9.99 |
| 1,500 credits | A$24.99 |
| 5,000 credits | A$69.99 |
| 20 images | A$4.99 |
| 50 images | A$9.99 |
| Busy month: 1,500 credits and 30 images | A$29.99 |
| Big month: 5,000 credits and 100 images | A$79.99 |
Choose a plan#
- Open Me and tap Plans on your plan card.
- Choose Monthly or Yearly, save 15% at the top.
- On the trial, tap Keep Tali HQ after my trial on Tali HQ, or Choose Tali HQ Pro or Choose Tali HQ Max. On Free, tap Choose on the plan you want.
- Stripe's secure checkout opens. Enter your card (and a promotion code if you have one) and pay.
- You come back to Tali HQ. Your new plan shows on Me.
Your plan starts straight away and your card is charged at checkout. If you're on a phone app, checkout opens in your browser and brings you back to the web app; your plan shows in the app the next time you open Plans.
Change or cancel#
Once you're paying, tap Manage billing on Plans. It opens Stripe's billing page, where you can:
- update your card
- see and download your invoices
- switch plans. On Tali HQ, the Pro card says "Switching to Pro happens in Manage billing, where your card already is." Tap Switch to Pro in Manage billing.
- cancel
When a paid plan ends, you drop back to Free. Your chats, journal, clients and everything Tali knows stay.
Founding members#
Founder pricing closed to new sign-ups on 10 November 2026. If you already have it, Plans says "You are a founding member: 42.5% off every paid plan for as long as you stay", shows your price with the full price crossed out, and the discount is applied at checkout.
Questions#
Do I need a card for the trial?
No. The 7 day trial starts when you make your account, with no card.
What happens to my data if I go back to Free?
It all stays. Features that need a paid plan are locked until you upgrade again.
Can I buy extra credits?
Yes, on a paid plan or the trial. Open Me and tap Top up. Extras never expire. If you keep running out, the next plan up has about three times as many credits.
Do unused credits roll over?
No. Each month starts fresh on the 1st.
If I pay yearly, do I get all my credits up front?
No. Credits reset each month on yearly plans too.
How do I cancel?
Me, Plans, Manage billing, then cancel in Stripe.
I paid but Me still shows my old plan.
Close the Plans screen and open Me again, or pull down to refresh. It can take a moment for Stripe to tell Tali HQ. Still wrong after a few minutes? Email admintotality@gmail.com.