A Founder's Notes

Notes From a Broke Entrepreneur

A Guide, More or Less

By Taj Nathan Donaldson , founder of Totality

The honest, chapter-by-chapter story of pitching, building, and shipping Totality solo, from a fifteen-minute meeting at a gym to a finished app on the Play Store in five months. Plus a plain checklist at the end for whatever you're building next.

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Nine chapters, plus a checklist

The Pitch That Wasn't a PitchHow a fifteen-minute meeting turned into a hundred, and what actually made it work

Not Another All in OneFinding a real gap instead of a feeling, and why an "AI feature" got built as logic instead

The Money That Had a Deadline AttachedBootstrap versus investment is the wrong question. Here's the one that matters

The Unglamorous PaperworkABNs, trusts, lawyers, and why the people already in your life matter more than a search engine

Learning to Speak the LanguageMRR, churn, CAC, and the rest, with plain definitions, not jargon

Nobody's Watching Your Work But YouWhat a solo audit found sitting quietly broken, and why checking has to be a habit

Automations, and Filtering the AdviceTaking a framework built for ten-million-dollar companies and honestly sizing it down

Eighty Hours a Week, on PurposeWhy the structure and the accountability mattered more than the hours themselves

The ChecklistEvery lesson, tool, term, and pitfall from the book, on one page you'll actually come back to

Who this is actually for

This is for you if

You're building something solo, or thinking about it
You want the real version of a founder story, mistakes included
You'd rather have a plain checklist than a hype speech
You're figuring out money, structure, or accountability for the first time

This isn't for you if

You want a step-by-step "get rich" formula
You're looking for VC fundraising tactics
You want a polished case study instead of a real one